Santa Cruz

Santa Cruz


Santa Cruz Skateboards, located in Santa Cruz California, was established in 1973 by then owners, Richard Novak, Doug Haut and Jay Shuirman who founded NHS Inc. Santa Cruz Skateboards has long been revered as one of the original skateboard companies that has not only survived over the years but contributed to the innovation and modernization of skateboards and skateboarding.

Santa Cruz Skateboards offers a unique combination of legendary, old-school graphics and designs with the latest and greatest deck constructions and a team of top professional skaters. The company is still widely known for their original “Red Dot” logo and Jim Phillips’ “Screaming Hand”, which are both often used in modern SC deck graphics and male/female clothing styles.”